The Colusa City Council announced Tuesday to jumpstart the city’s rebranding process with the logo competition they first discussed in May.
The council is considering replacing the outdated logo, which has been around since the mid-20th century, with something new that pays tribute to the history, culture, natural environment, agriculture, and business influences of the city, according to Economic Development, Tourism, and Communications Director Kristy Levings.
The purpose of the competition is to gather a collection of prospective future logos that could, pending council approval, replace the existing logo. The official opening of the competition is Monday, Sept. 20.
“The winning logo will be awarded $500, graciously donated by Messick Ace Hardware,” Levings said, in a press release. “Colusa is a creative place and anyone with a logo idea is encouraged to submit.”
Submissions are due by Monday, Oct. 18. Guidelines can be found on the City’s website at cityofcolusa.com or the front counter at City Hall, 425 Webster St.
Levings said all submissions will first go through a review committee composed of city staff, the Colusa County Arts Council, and the Colusa Indian Community. Finalists will be narrowed to the top three that best meet the contest criteria, judged in a blind-judging format.
The top three potential logos will then be made available to the public for voting, both online and in person, with the top two to be ultimately presented to the City Council.
“Submissions are also expected to highlight features that make Colusa unique and be usable in a number of print and digital formats, without losing integrity of color or shape,” Levings said. “Anyone can offer a submission, however, submissions from residents (living) within the City of Colusa city limits will be awarded an extra point during initial scoring.”
Anyone with questions is encouraged to call (530) 459-4740 or email firstname.lastname@example.org. ■